# What is Markup? Including Free Calculators

Markup is the difference between the cost of a good or service and the sales price. If a company marks up their goods or services too high, it will struggle to get sales but mark it too low, and the business will find it difficult to make a profit. Understanding the markup of a good or service is therefore essential.

Markup is expressed as a figure or percentage of the cost. It can be calculated by taking the cost of an item and adding it to either your desired markup percentage or markup amount.

We will start by looking at the Markup formula and then break it down into more detail. A markup calculator is included on this page.

## What is the Markup Formula?

The markup formula is as follows:

**Markup = Selling price – Cost of goods sold**

To determine the markup percentage for a particular item, divide its profit (sales price minus the cost of goods sold) by its cost and multiply by 100.

**Markup percentage = (Sale Price – Cost)/Cost x 100**

Remember, when calculating markup, there are other business expenses involved. General overheads are not included in the formula.

## How do I Calculate Percentage markup?

The formula is as follows: Markup percentage = profit/cost x 100.

Divide your profits by the costs you’ve had. Then you need to multiply by 100 to find the percentage of markup.

For example, The product sells for £150 and costs £125. The markup percentage is 20%, because (£150 – £125) /£125 x 100 = 20%.

To help calculate these figures, we have included a markup calculator on this page.

## Selling Price

The selling price is the amount of money a company receives from its customers in return for goods or services sold. Also known as revenue. It’s essential to understand what selling price means in terms of business and accounting because it can affect your company’s cash flow, taxes, and even reputation.

**The general formula is Selling price = Cost Price + Profit.**

When setting a selling price, looking at the competition and ensuring competitive pricing is essential. It would be best if you also made sure that there is enough profit to make it worthwhile selling.

## Cost of Goods Sold:

The Cost of Goods Sold (COGS) is the cost to acquire or manufacture a product for resale. It includes all business expenses for materials, labour, and factory overhead necessary to build the finished goods sold to customers. The cost of goods sold does not include indirect expenses, like general business costs, distribution costs and sales force costs.

## Profit Margin

Profit Margin is the ratio of Profit to Sales. It also shows how much money a company makes with every pound it brings in. It’s one way of measuring efficiency. The higher the profit margin, the more efficiently the company uses its fixed costs to generate sales.

The formula: Profit Margin = (Net Profit ÷ Revenue) x 100

An example of Profit Margin is when ABC Computers sells a computer for £500 and makes £100 in profit. The margin would be 20% because (100/500) x 100.

A company’s profit margin is one of the major factors that investors consider when deciding whether to invest in a company or not. The higher the profit margin, the more efficiently a company generates sales and profits from its equipment, materials, and labour investment.

## Difference Between Markup and Margin

The difference between markup and margin can be confusing for many business owners.

Markup is a term that refers to the cost of a product or service minus the sale price. If you purchase something for £100 and sell it for £125, their profit would be £25; this represents a 25% markup.

Margin refers to the profit percentage on an item by comparing it with its sales price rather than its purchase price. Using the example above, the margin is 20%. The image is the example above in our free calculator.

## Markup Percentage vs Gross Margin

Markup is the percentage of a product’s selling price that is above the cost of producing it.

On the other hand, the gross profit margin is the difference between a product’s selling price and the cost of producing it.

In simpler terms, markup is the amount of money a company charges for a product to cover its costs, while gross margin is the amount left over from sales after accounting for all production costs.

There are several reasons why a company might prefer one measure over the other. For one, markup can be misleading if a company has high production costs. This is because markup measures only how much money a company makes on each sale, not how much money it makes in total.

Gross profit margin, on the other hand, takes all production costs into account. Additionally, markup can be difficult to calculate if a company has many different products with different costs of production. Gross margin, however, is easily calculated by simply subtracting the cost of goods sold from total revenue.

## Free Markup Calculator for Small Businesses

We have 2 free markup calculators for your use, plug in the numbers, and it will calculate the figures.

The first one uses the selling price and markup percentages and will provide the markup and selling price.

The second one uses the selling and cost prices to calculate the markup and markup percentage.

## Excel Markup Calculator Template

If you want to calculate the markup price or percentage for lots of different prices or percentages, download our free Excel markup calculator template.

The advantage of using the template is that you can easily see the difference if the cost price changes or if you want to know the difference if the markup percentage changes.

The example below shows the selling and markup price change if the markup percentage or cost price changes.

### Markup Calculator

## Markup in price management

Markup is a term used in sales to describe the difference between an item’s selling price and cost. It is expressed as a percentage markup, usually 25-50%, which means that for every pound you spend on your product or service, it will sell for at least £1.25 – £1.50.

The markup percentage is determined by internal costs such as salaries, rent, utilities, etc., and external factors like competitor pricing strategies and market demand. Markup price management systems provide accurate information about the profitability of a product so companies can make informed decisions when setting prices.

## Markups in Different Industries

Markups are the amount of profit that a seller adds to the cost price of an item. Every industry has different markups, but it’s rare for there not to be any variation at all. The type and volume of items being sold have a direct impact on the markup applied to them. So it’s essential to know the markup structure of your industry.

For example, high-end brands often have higher markups than other stores in clothing stores because they’re more expensive to produce and sell. On the other hand, less costly items, such as children’s toys or tools, have lower markups.

## What is Markup Conclusion

Markup is the difference between the cost of an item and its selling price. Calculating markup correctly is crucial because it directly reflects profits, cash flow, and taxes.

It is essential to set the selling price right; if it is too high, you are not competitive in the market against competitors. If the price is too low, the business will not make enough profit to survive. Looking at competitors is the best place to start when setting a price.

Thank you for reading. This article is a basic introduction to how to calculate markup, its usage in the workplace, and its importance as a key metric for profitability and cash flow.